How this story began
GynoStore was founded in 2018 as part of Distrifem S.A.S. by John Jairo Cristancho and Luz Stella Estupiñán. The idea was to build a specialized space where women could find products for different intimate-care needs without navigating generic categories or discussing these topics with unnecessary discomfort.
From a physical store to a specialized digital brand
Years of direct contact with customers in Bucaramanga showed us that people often arrive describing a need —dryness, irritation, menopause-related changes or a wish to improve daily care— rather than asking for a specific ingredient. That is why GynoStore evolved toward organizing products by need, explaining clearly and supporting the buying decision.
Digital transformation
In 2024 GynoStore closed its physical operation and moved to a fully digital model based on the online store, WhatsApp, social media and nationwide shipping.
What we aim to be today
We do not aim to replace medical consultation or turn every discomfort into a purchase. We want users to understand what they are feeling, recognize when professional evaluation is important and, when appropriate, find a product that fits their self-care routine.
